These items require opening the live page or researching the site externally. AI cannot verify these from raw text alone.
Click to cycle: ⬜ → ✓ → ✕
Links
External links point to primary sources (studies, official docs, original reporting)
All links are working and accessible (no 404s)
Links are relevant to the claim they support
No links to low-quality or spammy domains
Author & Attribution
Named author with verifiable professional profile
Author bio links to a real profile (LinkedIn, academic, publication history)
For YMYL content: author credentials are formal and verifiable
"Reviewed by" line present where appropriate
Production method described (how was this content created? If AI was used, is it disclosed?)
Content appears created to help people — not primarily to attract search traffic
Dates & Freshness
Published date is visible on the page
"Last updated" date is visible and accurate
Date reflects a genuine content review, not just a timestamp change
Content was actually updated when the date was changed (not just a date stamp refresh)
Site-Wide Signals
About page exists with clear organization/individual info
Contact information is present
Site has a focused topic area (not publishing on everything)
Content is not clearly templated across multiple pages
Reputation
External, independent sources mention this site or author (news, Wikipedia, expert references)
Awards, peer recognition, or expert endorsements present
No negative reviews, fraud reports, or credible criticism found
Page Context
Ads don't significantly interrupt or distract from content
Main content is immediately accessible without pop-ups
No deceptive design elements (buttons that do something different than expected)
Supplementary content (sidebars, related links) is not more prominent than main content
No sexually suggestive, shocking, or disturbing imagery on otherwise non-related pages